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Glowing with Grace: Selena Gomez unveils Rare Beauty's Luminous Blush in Style

Glowing with Grace: Selena Gomez unveils Rare Beauty's Luminous Blush in Style

In a stunning display of style and entrepreneurship, Selena Gomez, the multi-talented actress and singer, has once again captured the hearts of her fans with the announcement of Rare Beauty's latest addition to its makeup line.

The star was adorned in a custom blush-pink corset, setting the stage for the unveiling of the Soft Pinch Luminous Powder Blush.

The event was nothing short of a fashion statement, with Gomez's wardrobe choice reflecting the essence of the product itself—radiant, bold, and beautiful.


The custom corset, designed by Kate March of Undone by Kate, in collaboration with Gomez's stylist Erin Walsh, was a perfect match for the new campaign.Gomez's Rare Beauty, known for its commitment to inclusivity and self-acceptance, has been a beacon of positivity in the beauty industry.

The new product, a blush-highlighter hybrid, is said to be "really special" according to Gomez, who shared her excitement with PEOPLE magazine.

"Customers have been asking for this since we first launched," she said.

The Soft Pinch Luminous Powder Blush is a blend of two fan-favorite products from Rare Beauty—the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter.

This innovative combination promises a gorgeous sheen and a lasting glow, suitable for any occasion.

"Whether I’m on set, going to a red carpet, or hanging out with friends, there is really no wrong way to wear it," Gomez added.

The launch is set to take place on March 27 on the Sephora app and March 28 at Sephora, Sephora at Kohl’s, and

The product will be available in six shades, with names that resonate with the brand's positive ethos—Hope, Happy, Joy, Love, Cheer, and Truth.

Fans eager to emulate Gomez's look can preorder the Hope Corset from the Undone by Kate website.